Using social media and advanced technologies, a new Mitsubishi initiative is showing off the brand’s most attractive vehicles at pop-up ride-and-drive events for potential customers around the U.S. with the Small Batch Drive Experience.
The Small Batch Drive Experience
This summer, Mitsubishi launched the Small Batch Drive Experience as a way to help more people learn about the Mitsubishi Outlander Sport, Outlander PHEV, and Eclipse Cross (you can also test-drive these vehicles right here at Gossett Mitsubishi).
Small Batch Drive Experiences are more cost-effective and relevant than regular ride-and-drive events, thanks to their carefully targeted nature. Geo-targeting technology, artificial intelligence, and social media help Mitsubishi come up with profiles of potential buyers and find where these people are clustered. Then, Mitsubishi selects venues that appeal to these audiences and sets up Drive Experiences there to communicate a more focused brand message.
“We know that consumers today want to engage with brands on their own terms,” said Kimberley Gardiner, VP and CMO of Mitsubishi Motors North America. “Our new Small Batch Drive Experience is one way we can offer in-market or soon to be in-market consumers the opportunity to experience our brand and vehicles at a convenient time and place, and in an environment that works for them.”
So far, Mitsubishi has held Small Batch Drive Experiences in Los Angeles, San Francisco, and New York, with more events to follow soon. To see the best of what Mitsubishi has to offer today, stop by Gossett Mitsubishi in Memphis.